2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when they’re done, they will be more receptive to your follow-up letters.

3. E-mail courses can help you attract visitors to your Web site. You can’t put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web site’s URL in each message.

4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.

5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!

6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.

7. People won’t ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express) or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).

8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.

It is very easy to get so caught up in the day to day running of our business that we neglect to take the time to look from the outside in to see what we could do to improve our profitability! Well here are 5 Strategies that could boost your productivity overnight!

They are not rocket science and you may have even heard some of them before, but they are 5 proven principles that you can review today to help you stay on track regarding the real issues to grow your business from here.

So why don’t you take 15 minutes make yourself a coffee and recharge your batteries!

1. Define your Unique Selling Proposition (USP) in one sentence

What is at the heart of your business that makes it unique and attractive for your customers? Summarise your key selling points that make your product or service a ‘must have’ for your clients.

You probably went through this exercise when you first started your business but have you need to remind yourself regularly why you are doing what you are doing!

New competitors may have emerged and you don’t have that same uniqueness that you once had.

Perhaps it’s time to reinvent yourself and get that edge over the market once again!

2. Identify Who Your Target Market Is

When you first started your business, you knew exactly who your target market was. Is this market still the same, or have they grown up…or matured in their buying habits.

Has new technology overtaken your ideas?

Just imagine if Video Rental Stores had stubbornly refused to rent DVDs because they were just a Video Store! Your market may have changed, and you may need to reassess who you are trying to reach.

Your original target market have grown older since you began and if you are still promoting your products or service to this same group - their needs may be different!

3. Would you like Fries with That?

McDonalds have made an additional fortune by training every one of their sales force to ask one simple question with every order: ‘Would you like fries with that?’

I went to buy a tube to fix my daughter’s bike puncture the other day, and instead of just selling me a new tube, the smart salesman in the Bike Shop enquired quite genuinely if I had the right tools to fix it.

I didn’t - but of course he did…so he cleverly added value to my shopping experience, and added extra profit to his bottom line.

What service or product can you offer to people to make their original purchase with you even more worthwhile?

4. Establish where your clients go before and after they visit you?

If you can determine this, then you can add instant profits to your business.

Just imagine if you owned a Real Estate business. Wouldn’t it make sense to have a Settlement Agent in house? And what about a Mortgage Broker? Or even a Removalist Company?

Perhaps you could rent out a large Furniture Trailer with your company name emblazoned all over it!

Ask yourself the same question and you can start incorporating other services that complement your existing business and watch the profits grow!

5. Ask your existing customers for referrals

If you are providing an excellent product or service, then your biggest fans will be your existing customers.

Why not offer them an incentive to put you in touch with people just like them who would also benefit from your services?

It doesn’t have to be anything really expensive maybe even just a 10% discount off their next purchase from you. I referred some friends to a Mortgage Broker a few months age and had forgotten all about it until last week I received 2 movie tickets in the mail thanking me for the gesture.

A $20 investment leaves a nice impression in my mind that will probably make me think of him again when my next friend asks me if I know of a good Mortgage Broker!

Make sure you get Part Two of this article for another 5 Strategies to improve your small business success!

You have a web site, and hundreds if not thousands of people visit your site each week. If your site is working well it should be providing you with a list of hundreds of people who want to be on your marketing list each week and dozens of qualified leads, people who want you to call them right away about your services.

Use the following five tactics to generate a list of qualified prospects.

1. Collect Contact Information

Strive to collect the email address of every person who visits your web site and is interested in the problems you solve. Offer a free article, tutorial or guide as bait to motivate people to give you their email address so you can market to them again and again.

Offer prospects something they want, and place your sign-up form prominently at the top of your home page and in a side navigation bar on the other pages of your site. This should help you capture the email addresses of 10-20% of the people who visit your site each week.

2. Use Auto Responders to Collect Detailed Information

If you use a free giveaway and the briefest of sign up forms to get people to give you their email information you can market to prospects but wouldn’t it be helpful to have more information?

Use an autoresponder to send people a confirmation when they request your free article or sign up for your newsletter. In the email ask them for detailed contact information and ask them a couple of questions about what they’re interested in.

3. Get People to Tell You How You Can Help Them

Many people use the web as tool to find solutions and to hire people who can help them solve their problems. If you are a financial advisor, giving away an article on financial tips is a great way to get contact information but what you really want to do is to identify those people who have an immediate interest in your services.

Prompt people to contact you by including an inquiry form on your web site, but don’t make the mistakes made on most web sites. Too often inquiry forms are buried on the site, multiple clicks away from the pages most frequently viewed by your visitors. Include your form on high visibility pages, at the bottom of your homepage and other key pages about your services and products.

Use your inquiry form to both collect contact information and to identify the services your prospects are interested in and how you can help them. When you make your follow up calls you’ll know where to start the conversation.

When you receive completed inquiry forms you can sort through them to identify which ones are worth following up on based on the answers provided. Then pick up the phone and use these qualified leads to find new clients and grow your business.

4. Collect Feedback and Learn More About Your Prospect’s Needs

When people visit your sell pages, the web pages that describe your products and services, they’ve expressed an interest. Some will move directly to purchase, others will discover they don’t have any further interest and a large number will fall into the middle. These are people who are interested but not ready to commit.

Before visitors leave your web site sell pages, you can use exit pop up windows to collect feedback and to find out what they are looking for.

Offer a free article to motivate visitors to fill in the form. When you get these feedback forms, follow up with a call. Use this conversation to find out why they didn’t buy the service or product or to get further information about the problems they want solved. Once you have these prospects on the phone you’ll be surprised how many you can turn into clients.

5. Send out Surveys to Identify What Sells

If you have a newsletter you can leverage the trust of your readers to collect ideas of what they want to buy. If you’ve been sending out ideas and information to your target market periodically they will be more than likely to respond when you ask for their input.

Two to four times per year, send an informal survey to your subscriber base, asking for their ideas. Ask them which of your product or service ideas they like best and what they need and want. Tabulate their responses and develop the products and services they asked for.

Use these five lead collection strategies to identify prospects with a problem, one you can solve. Once you know who needs your help, its easy to follow up, close the sale and grow your business.

It isn’t surprising that most Yellow Page ads say pretty much the same thing. They were all prepared by the same directory employees. What do they know about marketing? About copywriting? About what’s unique and desirable about your enterprise?

The people making the ads “grind them out,” using the same templates and guidelines for every ad, in every category. Originality isn’t in their job description. Following the formulas for how an ad “should look” is a formula for being ignored.

These quick fixes cut away the bland sameness afflicting most ads. Disregard for now the related issues like the ad’s size and placement. Such factors just amplify (or diminish) an ad’s impact. A poor ad is still a poor ad, even if it’s very large. Coupled with fine-tuned copy (its own topic), these fixes will improve the impact of any size of ad, for any directory heading.

Try these Quick and Easy Fixes You don’t have to be a designer or copywriter to make your ad stand out. You just have to understand your customers’ unstated wants, so you supply precisely the information that they’re looking for. And you need to know how you’re different than your competitors. Set yourself apart, so you don’t fade into the background, as most ads do.

1. Shrink the business name. That is NOT the most important part of the ad in the reader’s mind. And it crowds out the space for information that that could sell them on you. Once you can get them to want you, they’ll be able to find your name and contact information OK.

2. Ditto, shrink the graphics. They may be helpful to catch the eye initially, but add nothing to what directory users want to know. Images often distract from the ad’s message, wasting its moment of attention on trivialities.

3. Provide a headline that hooks the readers’ interest (the category or business name isn’t one, but most ads act like it is). A strong, emotionally-charged headline pulls attention into the rest of the information. It makes people stop skimming and actually read. Provide a promise that hits their hot button in a way that applies only to you (but not every other competitor in the category)

4. Make the location easy to find. Half of all directory users scan ads for the business location first, and then only consider those ads which are convenient. Location of the enterprise overrides an ad’s size or placement in the directory.

5. Display your expertise, along with a reason for buyers to seek out your specialized knowledge. Offer a booklet, class, in-depth information on your Web site, etc. This also establishes your credibility in customers’ eyes, which is crucial to building sufficient trust to complete a purchase.

6. Buyers are hunting for information that can assist in making a purchase. When they open the directory, they’re hoping to find a business that in some way communicates, “I’m the one you’re looking for.” Make it easy for them to know it’s you, by giving ample information directed at their concerns. Organize it in bulleted lists.

7. Add your Web site address (domain name) and/or email address. Treat your Web site as a place to expand the size of your Yellow Page ad. Then state a reason why a person wants to check your site: www.mysite.com for 23 simple ways to keep your dog from over-eating Or www.myrestaurant.com for recipes to our award-winning desserts.

8. Arrange it all so the information flows logically, and to please the eye.

9. Eliminate images or phrases that appear in the other ads. Find a different, more interesting way to express it.

10. Don’t let the directory do your ad for free. It will end up costing you too much.

The Ideal Yellow Page Ad The very best ad is the intersection between what a buyer is looking for, and what a business provides. When a business is attuned to its customers’ priorities and needs, it can say exactly what rings their bell. For example, a harried mother will respond with relief to the phrase, “Free Childcare Provided.” That service carries no weight with a business person, who may consider “No extra charge for weekend service calls” the clincher.

There are lots of ways to begin your way on the bumpy journey. Just make sure you are aware that it WILL be a bumpy ride.

First things first: do a lot of research. Find out what kind of thing appeals to you most. It could be affilate programs, mlm`s or maybe you like the idea of selling other peoples products for a commission etc.

There are a ton of options, and 1000 times more hype. This is why it`s so important to do as much research as you can before starting out. Sure, you can go the long way round, which is how a lot of us start out, but that`s even more of a bumpy ride…hehehe

Ok, so lets say you`ve decided on where you want to start. You don`t have a product of your own, so you decide to sell other peoples information products, just as an example. Don`t make the mistake that so many people do, by trying to sell something you haven`t personally tested.

Put it this way: Who would YOU prefer to buy from? Someone who knows absolutely nothing about the product they`re selling? Or someone who has had firsthand experience with the product they`re selling? You know it`s person number 2, right?

So test the product first. Learn everything there is to know about it. If people can trust you to give an honest opinion, they`ll be back for more. Great way of getting contacts AND repeat customers.

Now you need a website. Sure, get a free site in the beginning. People might not take you real serious, but at least you get to test and play around with your site until you`re ready to pay for one. Owning your own domain name adds credibility to your site, and there are plenty cheap hosts out there, so do that as soon as you feel ready.

Make a real fast-loading splash page from which to sell the product. You don`t have long to catch a potential customers interest, so make it fast and interesting.

Don`t fill the page with a ton of waffle. Give the most important information. What can the person get from using the product? Why is the product exactly what the person needs? What is the price etc. Give people a way to pay immediately, in case they REALLY like what they see, there and then.

If you have a LOT of information, give them a link to a “more info” page, maybe with pics and payment options. Get a small popup where people can sign up for your contact list for notices on future products. Give them a freebie in exchange for their name and email address.

Oh look, you`ve suddenly built yourself a contact list! No “leads” to buy from uncertain sources, no “harvesting” email addresses, no bugging friends and family. You did it! Now you need to keep in touch with your contacts.

Why not send them a mail asking for a little more info. Maybe a poll on what type of things they`re most interested in? If you know what your contacts are looking for, then you have something to work with. You can find whatever they need, test it out, and when you`re happy with it, say “Hey, I found something I think you may like!”

Narrow your focus. Don`t try to be “everything” to “everyone”, you`ll just end up spreading yourself out way too thin. Find what works for you, what excites you, and work from there. Yes, I said “excites”. We all need a bit of excitement in life, right? So why not work with something you`re excited about? If and when it stops working for you, drop it and move on.

Remember, you can do this with all kindsa programs, not just information products. It all depends on what appeals to you most. Just give it a reasonable amount of time, and stick with it. If it DOESN`T work, then hey, you`ll have learnt some things on the way, and you`ll be more ready to carry on to the next thing. Don`t give up, be determined and disciplined,and you will find the way.

Search engine ranking leads are not as good as those which originate from other forms of traditional marketing this is absolute hogwash, the truth is many agencies don’t have a clue about s/e ranking, so they push their clients to ignore this form of advertising. They simply don’t want to recommend anything they don’t understand and/or utilize an interactive marketing vehicle that requires a blend of very specialized technology and processes.

We’ve in fact found just the opposite when we’ve analyzed s/e traffic versus other types of leads for our clients; i.e. search engine traffic can be much better, as it is comprised of individuals who are actively seeking info, not just people whose curiosity has been piqued by an eye-catching publication ad or press release. And, when we’ve analyzed the data by tracking leads via a landing page we’ve discovered that CPL (cost per lead) numbers can be much lower for s/e ranking than other more traditional marketing methods.

Big Picture Myth Two – Effective s/e marketing can be done in house – this is rarely the case, the sheer complexity and online competition (digital warfare!) for rankings makes this extremely difficult for most companies. Based upon our analysis over 73% of corporate accounts don’t understand the basic fundamentals; i.e. how to properly use keywords, meta tags and titles and worse, don’t submit their web sites to top tier Directories (Yahoo, LookSmart, OPD) and the hundreds of second tier directories.

Most companies delegate the s/e submissions to the webmaster or web site development staff and they just don’t have the time to understand the daunting complexities required to generate page 1-3 rankings or to stay abreast of the shifting submissions and ranking criteria standards, as modified monthly by top tier search engines. And, in many companies the s/e ranking is added to the over worked webmaster’s tasks purely as an afterthought – as opposed to being addressed formally by the marketing department, with dedicated personnel and a budget.

Big Picture Myth Three – off the shelf software that submits a site to thousands of web sites and presents snazzy reports can do it all. This is so inaccurate and nothing can be further from the truth – it takes a tremendous amount of labor and time to identify keyword sets (not just words), optimize the content for these keywords, submit the pages while obeying the rules of the road and then continually analyzing rankings and tweaking to maintain and drive rankings (web site visibility).

Software can certainly help to automate some facets of the process and be used for back end analysis – but you can’t expect any application to make the job easy, there is too much inherent complexity in the processes. And, competition for keyword sets is fierce as there are an estimated 5-10M registered domains (the numbers vary widely) with 60K new domains being registered every day.

Big Picture Myths Four and Five, Any page listing will help to drive traffic to a web site this is another misconception. If you are aren’t achieving page 1-3 rankings then your wasting a great deal of time and resources – most people never drill down below these pages. Another common mistake is trying to achieve s/e rankings for a specific URL or product if people know the name of a company or product they will find your web site easily, it’s a waste of resources to optimize for these specialized terms in 80% of most cases.

What are some of the pitfalls and concerns you need to have when assessing and integrating Instant Messaging (”IM” another biz acronym) with your business processes? Be aware you are sending clear text messages over the public Internet so all IM technology is inherently insecure. Privacy issues can also be raised - these messages are typically archived via the IM servers of the company whose services you are using and can be made public at a later date. Anyone with a network scanner may have access to and be reading your messages and if your are downloading files, you need to ensure your anti-virus software is setup to scan these files when you open them.

One of the biggest pitfalls of the technology and process is that it adds another communications layer to your busy day - but you can offset this by selecting or filtering who you communicate with at any point by using the IM interface to block all or selected individuals from “seeing” you when you are online.

Finally, like all things in today’s computer industry (or many) each of the Instant Messaging vendors are trying to build applications which don’t integrate with the other (no surprise here arrogance has not faded away in the business community!). So, you need to assess the installed base of the market leaders and make a decision on which company’s product you want to utilized my recommendation would be to review Microsoft’s or AOL/Time Warner’s products their installed bases are in the 200 million users plus when combined (these numbers include consumer and business usage) and they both work well and have user interfaces that are intuitive.

There is one alternative company that is solving the “IM Tower of Babel” issues and claims to integrate well with all proprietary apps by utilizing XML technology, Jabber, Inc., www.jabber.com So, if interoptability is important to you then I would recommend assessing their products.

Most of the IM providers including Microsoft are integrating voice communications with their IM clients you may be able to bypass your local telephone carrier at some point using this technology, but don’t bet on it anytime soon, all of those lobbyists here in the states need to keep generating fees on behalf of their telecom clients in Washington D.C. We use Microsoft’s IM product and we have upon occasion utilized the voice and video features (you must of course have a multimedia setup for your PC and camera) and they do work. Although the video quality is a little jerky and the voice is akin to the old Citizens Band (”CB”) radio - your Internet connection impacts the quality of both.

I hate to tell you this, and I`m really sorry, but as far as I know, there IS no one-stop source to learning the essential marketing skills, apart from school maybe, but I will TRY to answer some questions you may have from my own experience:

Let`s see, I started out with absolutely NO computer knowledge at all. Went to chatrooms, talked with people, got me some contacts, then one day I got a junkmail full of hype (that I believed…hehehe) and promptly started joining affiliate programs. I joined this one, that one and the other one, all full of promises that I`d be mega-rich within a few months. Being a newbie, I swallowed it all. Hook, line and sinker. None of it ever panned out right though.

I lost some money, not huge amounts, but more than I`d care to remember, so I started with the free stuff. I didn`t have any knowledge on building downlines and stuff, so that didn`t work neither. Then I started helping people I referred to various things, and things looked slightly better. It was all free stuff that didn`t make me any real money, but it gave me traffic to other free sites I was promoting, I got downlines, and I got contacts, so I knew it was working.

After that, I kinda concentrated on helping everybody I came across, to the point where that was ALL I was doing, and funnily enough, I loved it. Still didn`t make me money, but it made me feel great.

That`s how my ezine came about. I wanted to help people as much as possible, teach them to steer clear of hype, stick dilligently to one thing, and build a good downline in it, whilst showing them how to help each other. You`ll find that any articles I`ve written to date(05/15/03) cover these things.

I will say that there are a couple of “skills” needed for anybody wanting to be an online marketer.

Firstly, you need a touch of “blindness” so you don`t even LOOK at all the hype, because if it LOOKS too good to be true, then it more than likely is.

You need deep concentration, and dedication, to help you stick with one thing, and you need to be able to work really hard at getting that one thing to work.

You also need a lock and key on your wallet. It`s real easy to buy into this that and the other program, and before you know it, you`ve used a LOT more money than you can afford to lose. There`s always a risk that any money you use, could be lost forever, so always keep that in mind.

As for computer jargon, I`ve been online for 4 years, and I`m STILL learning. Actually, I`m only just now starting to learn HTML so that I can publish my ezine without having to rely way too much on my programmer, who by the way, is the greatest teacher on earth. There`s a page here full of “jargon” and links to more info, I find it pretty useful: http://www.imagescape.com/helpweb/history/define.html

When it comes to suggesting a starting point, that`s a real hard one. I think I`d say chatrooms personally. Without my programmer, and my other friends that I`ve met in chatrooms, I wouldn`t be where I am today. So I`d say THE most important thing when it comes to marketing is your contacts. Get as many contacts as you can, and learn from their mistakes.

Also, subscribe to a few ezines that really cover the “newbie” things. Read everything you can that`s relative to what you want to do. You`ll suffer from information overload, there`s no doubt about that, but some of the stuff WILL stick in your head, and you can start learning from there.

If you find the ezine isn`t giving you the information you need, un-subscribe and move on to the next one. There`s hundreds of thousands of them out there to choose from, just don`t subscribe to too many at once, or you`ll be so inundated with mail that you`ll end up not reading any of them at all.

In closing: Read, read, read, and read some more. Take all promises of “instant wealth” with a pound of salt. (A pinch isn`t enough). Question everything that seems to “over-promise”. Learn as much as you can before starting out, be prepared, and remember: There are no stupid questions, just stupid answers

I personally suggest exploring the following two methods to increase your exposure:

1. Create exclusive content for websites and ezines. If you have worked to build a website or to promote a product, take your experience and package it into a coherent article that explains specific problems you have encountered and how you overcame them. If you can, design it as a pdf file; make it look professional.

Include a five-line personal bio at the bottom of your article with the URL to your website or product. If you put time into your article and give good advice, people will want to follow the link in your resource box back to your website.

Once you have finished creating your product, search google for webmasters of high-traffic member sites and ezine publishers. Compile a list of prospective distributers who might accept your article and then email them individually with an offer to “create exclusive content” for their newsletters. You can include the first article as a sample of your writing.

Wait for replies and do not make too many offers. Remember: you will have to create exclusive articles for each ezine publisher and webmaster that you mutually contract with.

Look for bigger, opt-in mailing list ezines and good-quality small ezines. Also try to get some advertisement for your business out of the deal, other than your resource box. Some publishers will agree to run free ads in exchange for free exclusive content. Some webmasters might include your banner or classified ad for free.

If you follow these directions carefully and create meaningful content that you would be proud to see your name on, you will undoubtedly see a boost in sales when your articles are distributed.

You will also enjoy minor celebrity status lending more credibility to your products when your articles are regularly featured to the same group of people.

2. The second method I suggest is similiar to the first, but differs slightly in content and distribution.

Instead of creating a general-purpose article, you will create a “special report.” This special report will be tailored to either a) better explain an already popular product on the market that you have used personally; or b) give specific insight into something you have gleaned from your experience as a webmaster or product promoter.

Special reports range in size, but they are usually between 2000 and 8000 words. Take some time to write a guide that would help you if you didn’t already have the insight that you do.

When you’re finished, add your resource box to the bottom of the special report. Clean up the grammar and structure. Turn it into a product that you would be proud to see your name on. If you can, turn it into a pdf file.

I would suggest uploading the report to your website and placing a link to download it on a page that has a banner for your product or a prominent link back to your main page.

Now, begin marketing your free special report. You can spread the word through a number of free resources.

I would personally suggest posting links to it from internet forums that are related to your field; offering it to webmasters for free; submitting it to ezine publishers; and giving away it to any free resource directories you can find.

You can also include free redistribution rights for anyone else who wants to give away or sell your article if you want to make your campaign viral.

If your finished product is exceptional or provides useful information about a recent popular release, you should be able to spread it around easily.

Special reports and articles are currently two of the most effective ways to get free traffic, so take advantage of this free information. If you follow these tips, create a quality product, and market it carefully, you cannot lose.

You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product’s features. But, more importantly, you have to list the benefits of your product or service.

Let’s begin with your product or service’s features. These can include the price, colour, options, or availability. Your customer will need to know some of these features to determine if what you have to offer is what they want to buy.

But, it’s the benefits of your product or service that may be the deciding factor in whether they buy from you as opposed to from your competition.

Benefits are advantages your customer gets from the purchase of your product or service. What does it offer the buyer that will be advantageous to them; that will fill a need; that will make their life easier; or that will solve a problem?

Acquiring new customers from your advertisement or marketing material will be more likely to happen if you show them the benefits they will receive from the purchase of your product or service. Show them “what’s in it for them”.

Let’s look at Webster’s Dictionary’s definition of a feature and a benefit (in the context of a business’ product or service):

Feature: noun: a prominent part or characteristic; the structure, form, or appearance.

Benefit: adjective: receiving or entitling one to receive an advantage; help; useful aid.

Incorporating your product’s benefits with its features will help to get your customer excited about your product and how it will fill a need or solve a problem. Keep your customer and their wants and desires in mind when producing sales copy and you will have tremendous success.

For an example of how to turn your product or service’s features into benefits, let’s look at one of our particular services.

Product/Service: Virtual Word Processing

Feature: Over 15 years of experience in both the corporate and small business sectors.

Benefit: Your customers will have peace of mind that the work will be done accurately and to their specifications, with little or no need for them to use their valuable time to train. (Save Time)

Feature: Competitive pricing

Benefit: Your customer will save money by using the services rather than spending money on a temp who may sit idle for periods of time. (Save Money)

Feature: Globally available

Benefit: Your customer does not have to worry about where they are located, geographically. They can receive the help they need from anywhere in the world, whenever they need it. (Save Sanity and reduce stress levels)

For every feature of your product or service, you need to show that there is an advantage to your clients… something that will make their life easier.

To briefly sum things up, there are two basic rules when putting together sales copy:

1. Establish a need. (Do some research and find out what your clients have to have.)

2. Show how your product or service satisfies that need.

Don’t ever forget that your potential customer wants to know what’s in it for them. So, outline your product or service’s features in your sales copy or marketing material but, more importantly, reel them in by associating the benefits.