Resource of Marketing & Advertising

1. Pick 4 or more articles you’ve written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.

2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a one-page e-mail containing 15-50 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the e-mail.

3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request. This way, you’ll know the people who took your quiz.

4. Write reviews of books, music, e-books, sites, software or anything you can think of and put each review (or related reviews) in an autoresponder. If what you are reviewing have affiliate programs, use your affiliate links in the autoresponder.

5. Run a contest on your site or e-zine, then have your visitors or subscribers send their responses to your autoresponder. This way, you won’t have to worry about manually sending them a confirmation receipt.

6. Create a frequently updated autoresponder and let your visitors and/or subscribers know about it. You can put in weekly tips or links to useful resources in the autoresponder and a reminder to the people who request it that you update it every week or on a regular basis (e.g. tell them to request for the same autoresponder again a week from now). You can use this method instead of using autoresponders with limited follow up messages.

7. If you’ve written 20 or more articles and you have them on separate autoresponder accounts, create a master list for your articles. In this master list, list the titles of your articles, their autoresponder addresses and their short descriptions. You can then just promote this master list.

8. Put excerpts or free chapters of your e-book, book or paid e-mail courses in an autoresponder series, then include your follow up sales letters at the end.

9. If you’re selling your own products, put your testimonials on autoresponder, along with the description of your products, an excerpt or a free chapter. This will increase your credibility.

10. Keep track of people who download your free e-book, e-report, or free software by putting their download links in an autoresponder. When you promote your free product, you can just promote the autoresponder address.

11. Put links to your hidden pages on autoresponder. A hidden page could be the affiliate page where you have all the graphics, text links, promotional articles that interested affiliates can use. Let people know they can have free access to your affiliate page by requesting the autoresponder. This way, you can have a list of people who are interested in becoming your affiliates.

A few months ago, I wrote a guide entitled: 101 Writing Tips for Successful Email Marketing. In fact, many COPY TIPS subscribers have a copy. Since that time, I have worked on dozens of successful projects and have discovered some additional tips for boosting response.

1. Ask a question in the Subject line. This almost always gets the email opened. I suspect this is because questions are so much a part of everyday email between friends and colleagues. It’s a natural way to begin a conversation. Just be sure your question is honest and straightforward not cryptic, hyped, or suspicious.

2. Write a letter, not an ad. With the growing use of graphics in email, a lot of marketers are experimenting with formats that look more like an ad than a personal message. The fact is, an “email ad” is more likely to be deleted on sight than one that appears to be a personal message – even if that message is obviously promotional.

3. Don’t be afraid to go long. In the early days of email marketing, short copy was the rule. But this is changing. For some offers at least, longer copy that tells a more complete story is doing better. This is especially true when a transaction is involved, such as a subscription or sign up.

4. Beginning, middle, and end. Most click-thru responses will come from the hyperlink at the top, bottom, and middle of your email message, in that order. A lot of marketers forget the middle hyperlink. Don’t. Your response rates will suffer.

5. Show a picture. For graphics-enhanced email, consider including a picture of your product. This will tend to lift response. Of course, if your product is intangible, you’ll have to think of an interesting way to present it as an image. But, trust me, it’s worth the effort.

6. Link the images. If your email contains pictures and other graphics, be sure to hyperlink them. You’ll be surprised how many prospects will click on these to respond.

7. Drop-text images. A drop-text is a text message that appears when your curser hovers over a graphic. This is common on web pages. In email, this technique works like a picture caption or sidebar that displays as your prospect interacts. Very powerful.

8. Bribes work well. An offer of free shipping, a discount, an invitation, or a free gift is extremely effective in email marketing. For my money (and my clients’) information premiums white papers, guides, checklists, downloads, work best.

9. Add a toll free number. Most prospects will click thru and respond to your offer online. But some prefer to call and speak with someone live. A toll free number will often boost response.

Do you use mini-courses in your online marketing? If not then maybe you should! Mini-courses are an important part of Internet marketing. A mini-course is a tool that enables you to provide valuable content to your subscribers and promote your own or affiliate products at the same time.

A mini-course is fr*ee information on a specific topic. It is normally distributed as multiple articles in e-mail format over a defined period of time. The mini-course also goes by the name eCourse, free report or autoresponder course.

Before attempting to write your mini-course, identify a “niche market” that has a unique need for information. A niche market is a small segment of the total general market. It is a group of individuals with a common interest that have specific wants and needs. Individuals in a niche market may also have a common problem that needs a solution.

Creating a mini-course is similar to creating an ebook but on a smaller scale. You need to select a “killer” topic that is of interest to your niche market and satisfies a want or need or solves a problem. Read More »

Obtaining agency representation is your first step toward getting profitably published. Most publishers won’t even look at unsolicited manuscripts.

But, before approaching an agent to represent you, you should finalize the presentation of your book.

Agents don’t have time to waste dealing with publishing ‘wannabees’ who don’t have, and may never have, a concrete project to represent. To busy agents, dreams don’t make it.

If you approach an agent before you’re prepared, you may never be able to contact them again. They’ll consider you a ‘dreamer’ and disregard you emails and phone calls. Read More »

As someone with expertise in media relations, I’ve been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, “Yes!”

Here are ten reasons why media coverage can help your online business grow:

Every one of us, even if we spend four to eight hours a day in front of a computer screen in our underwear, still lives in the real world. Our opinions, desires, priorities, and decisions are heavily influenced by television, radio, books, magazines, and newspapers. Every business, online or offline, can benefit from positive media exposure.

Almost no business can afford to be absent from the Internet these days; even a local real estate agent gains a competitive edge from having a web site. By the same token, an online business gains a strong advantage by having an offline presence. Online and offline marketing of all types support each other. Read More »

Doubler Mania! Is it the Real Deal

Once again we find ourself in the mix of a new erra,

Doubler programs are launching everywhere and people are flocking to them to get the chance to get the glory that they have been looking for in the chase to make BIG BUCKS

And after being part of a few of them I can tell you that not only is it possible to make some really good income from them and get that cash flow going but most of my own subscribers have joined and all are making the kind of income that most affiliate programs are trying to make.

These doubler programs also have a darkside to them, People that can afford to put up the $299 for the simple script they run off of are throwing them up without thinking about what it takes to really make them work and they fall off the internet within just a few weeks. Then you have people sitting around wondering what happen to their money.

Marketers are always looking for the one program that will take them over the edge of the stumbleing blocks of affiliate programs where you have to promote using your own money to get 100s of others to signup just to make a buck or two and in most cases you have to wait a month or even more just to get that few dollars.

The person that built these little scripts that you can throw out their without even putting up a nice site with it should be the ones that get the credit. They have made it so that the normal person that hates to sell someone on something now has the chance to compete with the bigboys!

Other then publishing my own newsletter (eZine) I have been marketing and advertising other people programs for the last 5 years and I have yet to see any of them produce anything like these simple doublers. Are they the next wave of the future on the internet? In my book YES THEY ARE and they are very powerful. There is no advertising,promoting, or anything like that to make money with them. Read More »

Although North Americans were the dominant population on the Internet, that has now changed, and the rest of the world has caught up rapidly. And while English is still the most widely used Internet language, it’s not the language of choice for many, many Internet users.

So are YOU ready to communicate in this international medium? Whether you’re building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you’ll meet more and more “foreigners” on the Internet and vice versa, of course.

Let’s look at some tips for communicating effectively in this new global village.

1. Write in plain English

Write clearly, with small words and short sentences. If you’re writing long messages or creating long Web pages, include a simple summary at the top.

Be very careful to write exactly what you mean. If you’re writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background. Read More »

In this post I will talk about an insurance services that become primary needed in our life and our family. An insurance service will do much favor for us especially for our safety in our life. This will be most important thing in our life, isn’t it? We can enjoy our life right away by utilizing one and certainly avoid several unwanted things to occur on us.

Well, we can find one only by turn our computer on. So, we shouldn’t take a trip over our country. We will eventually find so many various insurance companies with so many different services. I recommend you to try visiting quotescount.com. This site is my best one because they will help us to get insurance services by free insurance quotes as the tools.

Also, we can try to apply for auto insurance quotes for our car well protected and home insurance quotes with some directory which we can come to the page, then this is make our able staying in our lovely home. It’s great! So many various offered services in this site to cover our needs. Learn and be the first one, you will know that it will be the priority in our life.

We’ve all done it!

We sit for hours in front of our PCs searching, submitting and scrutinizing, while the very freedom we are building a home business to achieve, dwindles to stolen moments in between search engine submissions.

I can be almost certain that from the very moment you got your first check in the mail that you became hooked on the idea of working entirely from home. So much so that everything else in your life has had to take a back seat while you build your dream.

Having a dream and pursuing it is a very noble concept but when our home and family life suffers because of it then it can become a big problem.

It doesn’t have to be this way.

Here are a number of points that may help you in keeping a balance.

1.Discipline yourself - When it comes to the amount of time you spend building and running your online enterprise. Set a time limit and don’t stray over it.

2.Don’t drop or cut down on family activities because of your business. For instance don’t stop taking your kids swimming because you want to learn how to build a website.

3.Help in the house chores when they need to be done. The last thing you want to do is alienate your husband/wife when they are probably already very sceptical of your new found enthusiasm in all things cyber.

4.Get the family involved where possible. Show them what exactly it is you are doing and explain to them that your ultimate goal is to earn enough money working at home to be able to spend more time with them.

5.Don’t forget to splash out on the family when you eventually start to earn some cash from your online ventures. My wife soon became a believer when she saw some extra money on the table. Well who wouldn’t:-)?

In closing I’m hopeful you have gotten the gist of this article, get your priorities right and ensure that everyone is as happy and enthusiastic in your striving for financial freedom as you are.

I wish you every success in your business dealings.

One of my goals online is to give you the total picture and tell you everything you need to succeed in your own Internet Marketing Business.

This internet marketing “stuff” has been a God send for me and it can be for Anyone of you who will apply yourself and be very, very serious with it, not get rich overnite but I am talking about coming in to this “net marketing world” with the same attitude that I came in with. I am here folks for the loooong term.

I am going to share some of my thoughts and opinions of what I see going on in the Internet marketing community. So consider this a heart to heart talk from someone who has been there before you.

Now lets put the cards on the table!

So, you want to be one of the BIG marketers,

You want to be on of the Top 1% Affiliates raking in all the money. You want to be the next Big Net Marketing Guru.

Hey that’s GREAT, but what are you doing about it? Read More »