It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Here in my country of Jamaica, the average person does not even know how to send an email. Ezines, search engines, optimization and the [...]
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they never make assumptions. One person sent me this story of a situation that occurred in a department store [...]
Altruism, Corporate responsibility, Philanthropy These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company‚s proven [...]
If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks?
Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparkers you can [...]
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, If you do it the right way.
Here`s a couple of hints and tips that have worked for me:
I have a habit of signing up for safelists that offer free [...]
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side.
So when you have an idea and your mind says, “not relevant to my core subject,” you ignore the doubt. You don’t cross anything out. You behave as magpie.
To [...]
That’s what you need to do, if you want to maximize the traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can.
Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate [...]
With MOL (mailing online) We can escape the dreary part of direct mail marketing. The printing, the stuffing, the stamps, etc. MOL users simply create a document, upload it to the MOL website with their mailing list and credit card information, and press “go”. Within 48 hours, the members of your mailing list are receiving [...]
One marketing technique may work wonders for someone, but that doesn’t guarantee that it’ll do the same for you. The only way to really know what works for Your products and Your target audience is to experiment. Testing and experimentation are crucial to increasing your profits.
1. Try using the occasional pop-up window to get more [...]
Advertising can be one of the fastest ways to market and grow your business or it can be one of the quickest ways to go out of business. With the right ad you can attract clients to your business and increase your profits. With the wrong ad you can spend your way into bankruptcy.
To grow [...]
