At some point in your presentation you will be expected to answer questions from your audience. They might have some burning questions that need to be answered before they buy into your message. Handling their questions with authority can make the difference for you between a successful presentation and a waste of time. This is [...]
It’s no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. It’s an ongoing process.
Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you have nothing else to learn [...]
We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.
1. Allowing [...]
It is just crazy. Every time I open my mouth to talk about Internet marketing, it is like I am speaking a foreign language to my audience. My local audience that is.
Here in my country of Jamaica, the average person does not even know how to send an email. Ezines, search engines, optimization and the [...]
Assumptions can kill a sale. In my sales training workshops, I frequently discuss the importance of not making assumptions about a person before, during, or after the sales process. Participants frequently nod and tell me that they never make assumptions. One person sent me this story of a situation that occurred in a department store [...]
Altruism, Corporate responsibility, Philanthropy These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.
Embracing a cause makes good business sense. Nothing builds brand loyalty among today’s increasingly hard-to-please consumers like a company‚s proven [...]
If you live in a small town like mine on the Connecticut coast, you will spend the 4th of July watching fireworks, along with everyone else in town. Why is it that people love fireworks?
Fireworks grab attention with a dazzling display of color and lots of noise. Unlike the sparkers you can [...]
If you don`t know it yet, you will probably learn over time, that email marketing is probably THE most effective way of marketing online. That is, If you do it the right way.
Here`s a couple of hints and tips that have worked for me:
I have a habit of signing up for safelists that offer free [...]
When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. You use your right brain, the creative side.
So when you have an idea and your mind says, “not relevant to my core subject,” you ignore the doubt. You don’t cross anything out. You behave as magpie.
To [...]
That’s what you need to do, if you want to maximize the traffic to your website. You need to expose yourself to as many pairs of eyes as you possibly can.
Paying for advertising is one way to accomplish that, but there are many other much more subtle ways to expose yourself, that can often generate [...]
