It may come as a surprise to you to discover that customers don’t buy your products or services because they feel that you have a right to make a profit. In other words, their motive for doing business with you is not to help you buy the latest Jaguar or put your children through college. You … [Read more...]
How Can Multimedia Work For You?
April 14, 2010 By 15 Comments
Multimedia here and multimedia there. Is it just a flashy thing you don't need or the reason why your competitors are getting ahead? Today's reality is that people live on a fast pace so their time is important. They watch tv going from one channel to the other, get a satellite dish so they can … [Read more...]
Flea Marketing Lessons
April 11, 2010 By 6 Comments
A few days ago, I was signing copies of my book Climb Your Stairway to Heaven: the 9 habits of maximum happiness at the flea market. Nobody expects an author to sign books at a flea market. Some people sell a few worn-over books, but authors just don't do book signings at flea markets. Especially … [Read more...]
Add White Space to Improve Readability
April 6, 2010 By 7 Comments
White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader. It’s tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative. However, in the … [Read more...]