Resource of Marketing & Advertising

1. Pick 4 or more articles you’ve written that have a common theme and put them in an autoresponder series. Announce it on your site as an e-mail course on the go.

2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a one-page e-mail containing 15-50 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the e-mail.

3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request. This way, you’ll know the people who took your quiz.

4. Write reviews of books, music, e-books, sites, software or anything you can think of and put each review (or related reviews) in an autoresponder. If what you are reviewing have affiliate programs, use your affiliate links in the autoresponder.

5. Run a contest on your site or e-zine, then have your visitors or subscribers send their responses to your autoresponder. This way, you won’t have to worry about manually sending them a confirmation receipt.

6. Create a frequently updated autoresponder and let your visitors and/or subscribers know about it. You can put in weekly tips or links to useful resources in the autoresponder and a reminder to the people who request it that you update it every week or on a regular basis (e.g. tell them to request for the same autoresponder again a week from now). You can use this method instead of using autoresponders with limited follow up messages.

7. If you’ve written 20 or more articles and you have them on separate autoresponder accounts, create a master list for your articles. In this master list, list the titles of your articles, their autoresponder addresses and their short descriptions. You can then just promote this master list.

8. Put excerpts or free chapters of your e-book, book or paid e-mail courses in an autoresponder series, then include your follow up sales letters at the end.

9. If you’re selling your own products, put your testimonials on autoresponder, along with the description of your products, an excerpt or a free chapter. This will increase your credibility.

10. Keep track of people who download your free e-book, e-report, or free software by putting their download links in an autoresponder. When you promote your free product, you can just promote the autoresponder address.

11. Put links to your hidden pages on autoresponder. A hidden page could be the affiliate page where you have all the graphics, text links, promotional articles that interested affiliates can use. Let people know they can have free access to your affiliate page by requesting the autoresponder. This way, you can have a list of people who are interested in becoming your affiliates.

Suffering from dementia is not easy for everyone. This is a health problem that disturbs memory or relationship with other people. If your loved one suffers from this kind of disease, helps him find information on dementia would be very helpful.

You can go to the doctor, read health book or surf the net to get more insight about dementia. If you need to get more detail information, DementiaGuide would be a perfect site to visit. This portal is dedicated for people who want to know more about dementia. Since understanding dementia is a little bit complicated, they make their explanations simple. This site groups the information into some categories to make your search easier and faster. As the starting point, you had better check the dementia symptoms. They show you the common symptoms that might happen when someone is suffering from dementia. After checking the symptoms, you can move to deeper info, namely dementia treatment. Actually, there are no medications that can stop dementia progress. However, there are some medications that will make your loved one gets better such as Exelon and Ebixa.

You will get the detail information when visiting Dementiaguide.com. Here, they explain the disease in detail and interesting articles. You can also create trial account on this site if you would like to get more detail information every day.

1. Use your autoresponder to publish an ezine.

Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Concentrate on making your ezine a source of valuable information for your subscribers and you’ll be able to create an ezine that your subscribers look forward to reading and that increases your sales.

2. Make a sample issue(s) of your ezine available by autoresponder.

Your sample issue(s) will help you to increase the number of visitors that subscribe to your publication by showing them firsthand the valuable content that they can expect from subscribing to your ezine.

In addition, many ezine directories allow you to submit an autoresponder address where their visitors can obtain a sample issue of your ezine.

Making a sample issue available to their visitors can help you to increase the number of their visitors that subscribe to your ezine by setting your ezine apart from the other publications. Read More »

A new client recently emailed us a brief here at Mano Design. It was very brief brief indeed. All it said was, “Can you write me some copy for a postcard?” Resisting the urge to write, “Dear Customers. Having a wonderful time, wish you were here. Love, The Client,” we asked him for a more detailed brief and explained why it was necessary.

Why Write a Brief?

Even with something as simple as a small piece of copy, a proper brief will save you time and money.

The agency will also have a better chance of getting the work right first time, so you get the quality of work you expect. Plus, it gives you something to measure the agency’s work against; i.e. how well they responded to and met the brief.

What is a Brief?

A brief (sometimes called a ‘creative brief) tells the agency what objective you are seeking to achieve. It answers the ‘where are we now’ and ‘where do we want to get to’ questions.

Ideally, the brief should be a written one. It focuses attention and provides the foundation for your marketing campaign. The brief should be agreed by both you and the agency before work begins and it can to some extent form a sort of contract. Read More »

Most people get themselves carried away by the easiness of using credit card. They use it to pay all their transactions without noticing that they are charged with higher rate every time they use it. It will bring trouble on the payment. They could not pay their credit card debt. Late payment on their debt will bring them into serious debt problem.

Ovationcredit.com tries to give programs that can help people with debt problem. If you are dealing with debt problem, you only need to sign up to Ovation. It is free of any charge. Then, you can get complete services from Ovation. You can choose credit repair program. This website gives you detailed information on each program that will help you out of your debt problem. You also can have advisor to give you information on your program. Your advisor will work with you to solve your debt problem.

Many people are unable to fix credit because they do not know what they should do during the process. Ovation guides you and makes it easier for you to repair your credit. You get simple steps that will lead you to your credit repair program. With the help of you personal advisor, you only need to follow the instruction to repair your credit.

This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It’s a very simple question with complex answers, here are some of the pitfalls to avoid:

1) Believing a second rate web site communicates integrity: So many web sites are just plain funky looking (graphics, text, menus, etc.)  nice professional term, but it’s descriptive of some of the dreck that passes for web site design. A company should not forget that perception is reality on the web and people aren’t going to do business with a company that can’t field a decent web site, end of story!

2) Deploying a marketing strategy that’s all over the map: Is Yahoo a Search Engine, a Portal or a Hollywood Media company? They are the classic 3D hologram advertisement for a company that can’t figure out what it wants to be when it grows up. A company must pick a marketing strategy and then stay the course - changing direction every time the wind shifts is not a good business strategy and creates more motion than action.

3) Forgetting real brand development: Branding became the “.com” rallying cry for every newby wet behind the ears with an Internet dream to become a billionaire by selling dog food on the web (I’ll leave the sock puppet out of this)  we all know this didn’t work. But that does not mean a company should ignore brand development, it’s important to remember that a good brand is built one marketing process at a time; everything that a company publishes, develops or communicate is part of the brand building process, which in turn defines the company’s market position.

4) Ignoring distribution channels by selling direct via an ecommerce web site: A company should not build and launch an ecommerce site and start selling direct to customers and forget about a distribution channel. It’s imperative to give the customer the choice to buy direct from your company or locate a distribution channel partner via a look up capability on the site. And, if you really want to win the hearts and mind of a channel never sell below retail (SRP) and afford the channel the opportunity to discount your product so they can compete effectively with you.

5) Making competitive analysis a low priority: Too many companies forget about their competitors after the business plan has been written. They don’t take the time to review them on a periodic basis and try and figure out how to deliver goods and services differently, which in turn drives competitive advantage and a long-term sustainable business model.

6) Poorly thought out Investor Relations press release: Do companies actually think investors are just plain stupid and don’t really read an IR (Investor Relations) directed Press Release carefully? Investors are typically very bottom line oriented, they want to know about revenue growth and real strategic partnership developments that help the company grow and not much else. Just throwing fluff out in the market and hoping this will drive investors to invest is just plain shortsighted stupidity.

7) Thinking any/all consultants know your business better than you: Reporters and consultants (including this one) have driven just as many companies into the ground with bad advice as much as they have helped them - companies must realize a consultant is typically not down in the trenches and they can make some bad calls, it’s important to filter their advice.

Letting the inmates run the asylum, customers should help a company refine its product marketing strategy by working as partners. If engineering tells marketing “the customer doesn’t really know what they want but we do” the red lights should start flashing danger, the company may be in serious peril and at the very least need new focus and direction for product marketing.

Spam e-mail is no longer the mild irritant it once was, it’s clogging corporate networks and ISP mail servers and has become a real productivity drain, forcing corporate and consumer e-mail users to spend 20-30 minutes a day dealing with this deluge of junk! According to recent figures, unsolicited bulk e-mail now makes up to 36% of all e-mail, up from under 8% just over a year ago. And, what’s worse, more and more legitimate e-mail is not getting through to recipients due to Spam filtering taking place via ISPs and/or corporate networks.

Opt-in E-Mail Marketing 30K foot Picture

Opt-in e-mail marketing is clearly losing some of its effectiveness as a viable marketing tool much to the consternation of those of us who have been advocating its effectiveness for years! This is not to say opt-in e-mail isn’t a viable way to market goods and services, but ROI (read response rates) is heading south quickly and needs to be considered when assessing the viability of this marketing process, as response rates have dropped on average from 10-20% to 3-10%.

However, opt-in e-mail is not disappearing off the marketing horizons, Forrester forecasts spending on e-mail marketing will grow from $1.3B (USD) in 2001 to $6.8B in 2006 and Jupiter Media Metrix is even more optimistic, forecasting growth rates from $1B in 2001 to $9.4B in 2006. But, there is a dark undercurrent to these numbers that is fueling the market growth and driving down response rates some opt-in agencies, brokers and media representatives are “flogging” lists by overselling them

Five Offsetting Marketing Strategies

1) Deploy opt-in e-mail campaigns very selectively! buy opt-in e-mail lists from legitimate top-tier broker/list managers who are well established, are not “over-sending” messages to list subscribers and who are constantly refreshing their list quality by adding new subscribers. Critical questions to ask brokers include: how many messages (frequency” in ad speak) are sent to each list recipient per month, how are new subscribers added and what is the percentage of new members added per month, are they using “third party” (someone else’s list) lists to augment their own, are their lists “double opt in” (meaning, you sign up and then must reply to a signup confirmation to be added to a list) and last but not least, what is their privacy policy and how strictly do they adhere to published industry standards.

2) Utilize plain vanilla text link advertising, find web sites or portals that have traffic that is comprised of customers who are in your market segment. Then, add a text link (banner ad or graphic button if you will) to a page or pages and negotiate a media buy that is based upon a “cost per click” basis; i.e. paying only for traffic that clicks through to your web site.

3) Creating and deploying a “link strategy” campaign (i.e. getting a site listed via other web sites) is one of the best self-sustaining interactive marketing processes available to any company seeking to drive qualified traffic to a web site. This process is not based upon the more traditional “reciprocal links” procedure but incorporates some web-based competitive analysis. You start by analyzing the links that are pointing back to your top 3-5 competitors’ web sites and then establish relationships with these sites and also submit your site to top and second tier directories to augment the number of links.

4) Newsletter insert advertising used to be considered rather mundane and not very effective. But, if you contrast the effectiveness of this process versus the new opt-in e-mail response rates the heretofore-lowly newsletter advertising has new and vastly improved luster! Also, in the past it was difficult to track when and if people clicked on a text link ad in a newsletter, but new technology enables virtually any publisher to provide you with this information, enabling you to track your ROI for the media buy. Finally, the real beauty of newsletter text advertising is that it is very targeted and people want to receive the information so you can be confident your ad will at least be viewed by some finite number of prospects.

5) Search Engine Ranking has come of age in the last 12-24 months, you can now easily create and deploy a traditional (title, description, keywords inserts in content, submissions and optimization) search engine ranking process that is augmented with a pay per click process. Deploying both ensures you derive long term (traditional rankings) and short term (pay per click) results, with the latter being driven by the amount of funds you have in your marketing budget.

It must be very exciting to get a new comer in your family; a newly born baby boy. He will be a cute boy and a good man in the future that will protect your family. However, having a baby boy will be more difficult for you in choosing kinds of things for him rather than a baby girl. It is because there are not many designs of things for a baby boy.

If you are confused about what and where to buy things for your little boy; just visit Shopwiki.com and you will get many ideas here about Babies and Toddlers things for baby boys. There is some guidance that will show you about how to choose the best and the most suitable things for the little boy. You can also find kinds of Nursery Furniture to full the little boy’s room such as baby wardrobe, changing table, baby bed and many more. All of the things are available in highest quality and safe for your little baby boy.

When the infant has been growth and is going to be a toddler. It will be the time for him to have some playing time and learn walking. You can also buy the Activity Sets for baby in this online store such as walker, play yards, playing mats and many more. Then you can also find some ideas of Clothing for Boys to dress up the little boy well in every occasion.