Resource of Marketing & Advertising

Having good telephone skills is crucial as the call may be the catalyst for a prospective sale or provide vital counseling for a member of public. However, since both parties may not see each other face-to-face, a telephone conversation may not lead to favourable results; on the flip side, it may lead to unintended misunderstanding.

Here are some tips:

Even voice tone

It is important to speak clearly in an even tone. If you are anxious or even short of breadth, the other party may perceive that you are distracted. This may cause the phone conversation to be terse and unproductive.

Identify Yourself

It is important to identify yourself to the other party before you proceed with the conversation. It is not a good idea to assume that the other party knows you.

Ask For Identification

Along the lines of the above point, you should also ask for the identity of the other party. You do not want to reveal confidential information to the wrong person on the other line! This is not as a far-fetched since speaking on a mobile phone may create identity distortions as compared to using a fixed-line phone.

Structured Call

If you are making a sale over the phone, it is important to ask the customer if you can have a few minutes of his time. You should then proceed with providing more important features of the product. Be mindful that if the receiver is speaking as if he is driving, his mind may not be fully registering what you are selling – in this type of situation, it will be more productive to call him at his office or home.

Emotional Caller

If you receive a call from a member of public who is in an emotionally unstable state, it is good to ensure that you are not in a distracting environment; you should ensure that your full attention is with the caller. Remember not to speak too loudly and allow other people to get details of your confidential phone conversation.

Incoming Call

It is rude to abruptly pick up an incoming call and expect your phone partner to hold. If the incoming call is urgent, it is a matter of courtesy to tell your phone partner that you will get back to him shortly. Remember to get his number.

Using the email/fax

In sales, you can complement the phone conversation with email attachments or even a fax. This allows you to go through the product’s specification and together be more persuasive in closing the sales. The other party is able to better visualize your product.

Your handset

If the battery in your handset is running low, remember to inform the other party. It also good practice to ask for his number if it is not reflected in your phone system.

The purpose of your marketing is to attract prospects and help them make a series of decisions that lead them to purchase your products or services. The sequence of information you provide on your web site and its visual presentation can drive clients to contact you about your services or buy your products or it can send them away.

Many small business owners have web sites but few are making as much money from their sites as they’d like to be. If you aren’t getting the web traffic you’d like, or if you’re getting lots of traffic but no buyers, the problem is most likely the design and copy you are using on your site. The seven web page building guidelines below will help you convert prospects to clients with your web site. Read More »

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For that, each tailored to the abundance of accessories and architectural form of someone’s home. Furniture is also sold in various forms that a person chooses unique home furniture according to design a house that he had. In addition, to get home decorating accessories, one only needs to go to certain stores and building material choice in accordance with the home decor that has been built.

Now available stores that sell home accessories that allows you to get home accessories like knick-knacks, jars, wall decoration, or decorative lighting design is very enchanting. Beautiful home will make one at home. For those of you, who want to make a practical purchase, simply shop equipment Home Furnishings and Decor online? Because now there for your Shop Wiki who need an information about your home accessories and furniture that you need.

1. Use subheads throughout your ad copy.

Subheads are great to use to break up your long ad copy. Your subheads will keep your visitor’s interest in your marketing copy and help you to break up your information into short manageable chunks.

Your subheads should act like your headlines. Use your subheads to increase your visitor’s interest in what you’re talking about, draw your visitor into your ad copy, and to emphasize the benefits of purchasing your product.

2. Use call to actions, such as “click here to order now” throughout your ad copy.

Use your call to actions after your testimonials, after listing benefits your visitors will get from purchasing your product, or along with your subheads.

3. Use bonuses to get more sales.

Add to your bonuses value by offering unique bonuses. For instance you could provide ebooks you’ve written, a consultation with you or access to your membership site.

In addition, you could add a lower priced product you sell as a bonus for buying a higher priced product.

For instance, if you sold autoresponders, you could provide an ebook you’ve written on email marketing as a bonus, for subscribing to your autoresponder service, a product that provides you with a residual income.

4. Provide your visitors with testimonials.

Your testimonials will add credibility to your ad copy and help you to strengthen your visitor’s trust in your product.

If you publish an ezine also use testimonials from your subscribers to increase the number of visitors that subscribe to your ezine.

5. Write articles.

Writing articles will provide you with a powerful way to promote your website or business. Your articles can also be very effective in gaining more subscribers to your ezine.

To increase your articles’ reach, create a list that people can subscribe to that tells them when you’ve written new articles.

Your list will give your readers an easy way to get your articles by email and can also help you to increase sign ups to your affiliate program if you let your affiliates use your articles as a promotional tool.

6. Let your visitors try out your product before they buy it.

You could supply your visitors with a demo version of your software product, or you could let them try out your service for a limited amount of time before purchasing.

If you sold an informational product you could make a chapter or excerpts of several different chapters available on your site.

You could also make your chapters available by autoresponder by creating a multipart report that delivers your extracts or sample chapter.

7. Offer sales and discounts to your customers.

Your customers that have purchased from you already are far more likely to be receptive to your offers than someone that has just visited your site for the first time.

Treat your customers like gold by providing them with special sales, bonuses, and offers that are only for them, and you’ll be able to create a loyal customer base that generates long term profits for you.

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Through this website we can order online directly. We will get bonuses and special price for it. You can choose the right package offered by the website, if you are thinking about subscribing into satellite television. So, I personally recommend Directsattv.com to my blog’s reader.

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.

In my many years in Sales and Marketing, I’ve met many CEOs and business owners who don’t have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on their bottomline. To most of them, what matters most is to increase revenue by continuously acquiring new one-shot customers.

This is one of the fatal mistakes that many business owners make; it’s a sad scenario, but it’s also the reality. Let me tell you something: it’ll cost you 5 times more to attract a new customer than it is to bring one of your past customers back to you.

I don’t know you personally, but if you’re a smart business owner, you’ll understand that every cent you invest in advertising is going towards acquiring new customers. You’ll also realise that once you’ve acquired the customers, you just can’t afford to let them go. Read More »

Congratulations, all you Internet marketing people you. You now command a whopping 3% of total advertising and marketing budget. Hey, it’s better than, well 2%. And the number is trending higher. That’s good too.

But what if I told you that people spend nearly as much time on the web as they do in front of the television?

Did you know that TV commands almost 40% of all ad spending, while the web gets only 3%? How about newspapers? Businesses spend almost as much on newspaper ads as television, but guess what? Consumers spend less than 10% of their time reading newspapers.

Clearly, if you judge just by the numbers, the web is underfunded. Why?

I have a theory: to most business decision-makers, the people who sell the web channel are geeks. They talk in web jargon and acronyms. For example, if I was a business owner (which I am) and had an inkling that email marketing might be successful for my business (which I do) and called an Internet marketing consultant to meet with me, here’s what I might hear:

“Thank you for calling me in. What we provide is an ASP email solution that has easy-to-use WYSIWYG tools which, in addition to providing you outstanding content management, tracks click-throughs, white list status, and user conversions in real-time.” Read More »

It’s well known that internet marketers are in the business of marketing. To become successful in business, it’s crucial to actively promote your business to gain new customers. Let’s face it! No promotion, no new customers. It’s a simple as that.

If you’ve ever spent money on advertising before, you will know that it can be a costly process. Whether the cost is measured in time, effort, money or a mixture of all three - the one thing that counts the most is the results. A lack of results from a marketing campaign can be a real disappointment.

More often than not, it is a case of hit-and-miss which leads to frustration and a wasted advertising budget.

This article will explain three steps that you can take to gauge how effective your marketing campaigns are and to rapidly improve the response rates of future campaigns. It also brings to light some relatively unknown tactics that some advertising companies are employing to rip-off their customers. I hope you’re not one of those customers. But you might have been already without even realizing it.

Step 1: T&T

You may or may not work out a proper campaign for your promotions, but let me make a suggestion to you if I may? You really should be Tracking and Testing. If you don’t know how responsive a particular ad is, how can you possibly gauge the ad’s effectiveness? Not by guessing, that’s for sure! It is essential that you T&T because this keeps you in control of your earnings.

If your campaigns aren’t creating the desired outcome signups, sales, opt-ins etc., something needs to be changed. By T&T, you can make changes, retest and gauge the results to repeat the process until you do generate the necessary effect and therefore increase your profits.

Step 2: Tweaking

What areas need looking at? Here is a short list of questions you can ask yourself. The answer to these questions should be ” Yes”. If the answer is “No”, then simply tweak the item and T&T to produce a better response.

Ad Copy:

Does it have an eye-catching headline? Is it well written with the correct grammar and punctuation? Have you edited it over and over to create what you’d consider a perfect advertisement? Does it use hypnotic words and phrases that grab the interest of the reader? Does it make the reader want to click through to your web site while pulling out their credit card? If you wouldn’t respond to the ad yourself, a rewrite is a must.

Product Demand:

If you truly aim to make sales, your advertising needs to be put in front of the people who will want to purchase your product. Have you carried out or have access to market research data on the product you are offering? If it’s a niche-target product, are you targeting the appropriate audience? Have you polled your list or web site visitors to find out what they really want? Feedback is precious and should be taken into serious consideration.

Sales Page:

Does your sales page load quickly? Does it look good to the naked eye without making you frown or close the site in pain? Does it have an eye-catching headline? Does it appeal to the reader’s sensibilities and rouse their emotions? Have you used short paragraphs? Have you included bullet point lists? Have you refined the copy over and over again to make it as sharp as possible? Have you made it so there are no unanswered questions for the customer to ask?

Order Page:

Have you included a guarantee that removes the risk taken by the customer? Have you provided several payment options where applicable? Have you made the purchasing process as quick and simple as possible? Have you included your contact details?

Price:

If everything else appears to be set correctly but you’re still not receiving the response you need, consider revising the price and T&T. Use a split tester if possible to see which price receives the better response (and it’s not always the cheaper price surprisingly). 100 is a good number to use for split-testing. ie: If you’re testing two pages, the first to receive 100 responses is the one to adopt.

Step 3: QA

Usually QA stands for Quality Assurance and it still does, but in this instance, it also means Quality Advertising. T&T and Tweaking can be an ongoing process that you continually carry out using free or paid advertising.

There are many forms of advertising available on the internet. Free advertising methods are excellent for T&T because they can illustrate how well an ad pulls through an ezine or solo ad. You can also gauge how effective your sales page is by click-thru statistics in traffic exchanges etc. But for now, let’s concentrate on the effective, paid advertising methods. Why? Because paid advertising brings results. Well it should but it doesn’t always!

It is imperative that you gauge the effectiveness of the advertising vehicle that you are utilizing through T&T. If you don’t, you could be throwing your hard-earned dollars straight down the drain.

If you have paid for an advertising campaign through a company and the results are less than you hoped for, you need to look into why the results were dismal. How do you do that? It certainly pays to ask questions and dig deeper to see exactly how your advertisement is being delivered.

In fact, I can save you some time and really open your eyes to some marketing methods that you probably didn’t even know existed! These are methods that are being used quite frequently by some online companies who provide traffic and advertising services.

You really need to know about them now so you don’t fall into that trap. Most of us have already and didn’t even know it, until now!